Leonardo Pezzia – iGaming Writer & Content Strategist
LATAM Manager, Digital Marketing Solutions for iGaming | Brand Copywriter | GGR365
About Leonardo Pezzia
Leonardo Pezzia is an iGaming content writer and digital marketing strategist with more than eight years of active, hands-on experience in the online gambling industry. He has written, edited, and strategised content for online casinos, sportsbooks, esports betting platforms, and skins gambling sites – not as an observer, but as someone who has worked directly inside iGaming companies, understood their products from the inside out, and built content strategies that had measurable commercial outcomes.
His writing is grounded in practical industry knowledge. Over the course of his career, Leonardo has covered virtually every major iGaming vertical: online slots, live casino games, table games, poker, sports betting, in-game wagering, esports, and skins gambling. That breadth is not accidental – it reflects years of working across different operator environments, each with its own audience, regulatory context, and content requirements.
Based in Peru and operating across the Latin American iGaming market, Leonardo brings a regional depth that is rare in an industry often dominated by European perspectives. He understands the behavioural patterns, language preferences, and platform expectations of LATAM players, and writes content that reflects that understanding rather than simply translating it from another market.
Professional Background and Experience
Leonardo began working in digital marketing in 2016, entering the iGaming space and progressively narrowing his focus to content creation, brand copywriting, and audience-driven strategy for gambling operators and platforms.
His professional history includes direct roles at iGaming companies, among them Favbet, one of the established operators in the Eastern European and international betting space, and CSGORadar.com, a platform operating in the skins gambling sector – a technically complex and legally nuanced area of the industry that requires both product knowledge and careful editorial judgement. These roles gave him practical exposure to how iGaming operators think about content: as a revenue tool, a trust signal, and a competitive differentiator.
He currently serves as LATAM Manager at GGR365, where he leads digital marketing solutions for the iGaming sector with a specific focus on the Latin American region. In this role, his responsibilities span content strategy, brand development, organic search growth, paid acquisition, and platform-specific copywriting – giving his writing a commercial grounding that purely editorial writers rarely have.
Across his career, Leonardo has worked as both an in-house specialist and an independent contractor, which means he has seen iGaming content from multiple vantage points: the operator side, the agency side, and the affiliate content side. That range informs how he approaches every piece of writing – with an awareness of what the operator needs, what the player is looking for, and what Google is evaluating.
Areas of Specialisation
Leonardo writes about and develops strategy for the following areas of the iGaming industry:
Online Casino Content – slot reviews, game guides, RTP explainers, software provider comparisons, live casino coverage, and casino operator evaluations written with attention to regulatory accuracy and player safety.
Sports Betting – match previews, betting market analysis, odds explainers, bookmaker comparisons, and responsible gambling content for sports betting platforms operating across multiple jurisdictions.
Esports Betting and Skins Gambling – content for esports wagering platforms and skins betting sites, including platform reviews, game-specific guides, and compliance-aware editorial for a younger, digitally native audience.
iGaming SEO and Brand Strategy – keyword-led content architecture, topical authority development, and brand voice frameworks for iGaming operators looking to grow through organic search and content differentiation.
LATAM iGaming Markets – localised content strategy and writing for operators targeting Spanish-speaking Latin American audiences, with market-specific knowledge of player behaviour, preferred game types, and regulatory variation across the region.
Editorial Independence and Methodology
Leonardo’s content is produced independently of operator commercial pressure. Where he writes reviews or comparisons of casino platforms, sportsbooks, or software providers, those assessments are based on direct product evaluation, publicly verifiable data, and his professional knowledge of industry standards – not on affiliate commission structures or operator relationships that compromise objectivity.
His approach to iGaming writing begins with the product itself: he evaluates platforms, games, and operators as a practitioner who understands how they work technically, commercially, and from a player experience standpoint. He does not rely on operator-supplied marketing copy or recycled industry summaries. Where information cannot be independently verified, it is not published.
When writing about regulated markets, Leonardo consults official regulatory guidance from the relevant licensing authorities rather than secondary sources. He treats jurisdictional accuracy – particularly around responsible gambling obligations, bonus terms, and licensing status – as a non-negotiable editorial standard, not an afterthought.
For SEO-driven content, his methodology prioritises genuine information depth over keyword density. He writes to answer real questions from real players and operators, not to satisfy content briefs that prioritise volume over quality.
Responsible Gambling Commitment
Leonardo recognises that iGaming content carries a responsibility that does not exist in most other editorial verticals. Content about gambling reaches people at different points of their relationship with betting – some recreational, some at risk. He takes that seriously.
All content produced under his name follows a consistent responsible gambling standard: wagering products are presented accurately without inflating winning probabilities or minimising financial risk; responsible gambling tools, self-exclusion options, and support organisations are referenced where appropriate; and content is never written in a way that targets vulnerable audiences or presents gambling as a financial strategy.
He supports transparency about how gambling products work, including house edges, variance, and the statistical relationship between player behaviour and operator revenue. Informed players make better decisions – and content that helps them do that is both more trustworthy and more sustainable as an editorial product.
Contact Leonardo Pezzia
Leonardo is available for iGaming content commissions, brand copywriting projects, content strategy consultations, and LATAM market advisory work.
Enquiries related to editorial collaboration, content audits, or iGaming writing projects can be directed through LinkedIn or via GGR365’s official contact channels. Leonardo typically responds to professional enquiries within two to three business days.